Videos

Are you more beautiful than you think? Check out Dove’s Beauty Experiment!


Dove hired an FBI sketch artist to sketch seven women as they described themselves. The artist wasn’t allowed to view the women who sat on the other side of a curtain, he could only ask them questions about what they looked like. Using the information the subjects gave him about their physical traits, he drew their portraits. The women gave descriptions such as, “I kind of have a fat, rounder face,” and “I’d say I have a pretty big forehead.”

In part two of the experiment, the seven women spent time with strangers who were later asked to give the sketch artist a description of the women for him to draw.

In the end, the sketches produced from women’s self-descriptions were less attractive than those drawn from strangers’ descriptions. The women’s reactions: “I should be more grateful for my natural beauty,” said one woman. “We should spend more time focusing on the things we do like.”

Check out the video below. Join the conversation at: #wearebeautiful.



Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Watch the whole experience at: Dove’s Real Beauty Sketches. And don’t forget: YOU are more beautiful than you think!